custom branding
Launch or grow your brand with a visual identity that speaks directly to your ideal clients and customers.
I’ll craft a strategic and attractive visual identity system that perfectly reflects your business’ mission and story.
Overview
1.
Brand Strategy
A collaborative practice to bring clarity and definition to the foundation upon which the brand identity is designed. We’ll do a brand discovery assignment and develop a direction board.
2.
Brand Identity
I’ll craft a custom primary logo, secondary logos, and sub-marks, as well as branded graphics such as patterns or icons, font pairing selection, and a color palette.
3.
Brand Guidelines
A bulletproof guide to help you use, correctly implement and take advantage of all your new brand assets easily and with consistency across all media.
4.
Collateral
Extend the impact of your new brand with stunning collateral materials. Some examples are business cards, labels, stationery, social media graphics, corporate templates, and more.
Investment
My clients typically invest an average of $3K – $5K in their custom branding.
Timeline
Length for branding projects varies, but it usually takes from 2 to 4 weeks.
Next Steps
Submit a branding application and I’ll get in touch with a formal proposal.
Add-ons to Enhance Your Brand
A beautiful and modern website built on the platform of your choice (WordPress or Squarespace) to bring your new brand to the online world.
Master your Instagram and social media game with custom branded templates and grow your brand’s online presence.
Extend your brand’s experience with a custom stationery design kit – business card, letterhead, envelopes, folders, and more.
Take it to the next stage with a packaging design that brings out the best in your products.
From brochures and flyers to menus and POP materials – promote ongoing customer interaction with your brand.
External or internal signage, retail point-of-sale signage, tradeshow exhibits/booths – you name it.
Should you need a combination of the above, have another project or “design list” in mind, reach out so that we can discuss your options and what we can get done in a design-day.
Common Branding Questions
What do I need to provide?
Once your branding project is booked, I’ll send you a thorough and essential questionnaire to understand your business, your goals, and your customers.
How long will my project take?
Turn around time varies depending on project scope, add-ons, as well as client response time. Most of my branding projects typically take 2-4 weeks from start to finish.
How soon can you start?
Start dates vary depending on my current workload. It can range from tomorrow to a few weeks from now. Therefore, I highly encourage you to get in contact with me today so we can arrange a start and end date that will work for you.
How is payment handled?
For branding, a 30% retainer fee is required to book your spot on my schedule. The remaining amount can be broken up into 1-2 payments spread throughout the project. I accept credit/debit cards through Stripe or direct deposits.
What type of files will I receive?
You’ll receive all of your logo files in various formats and colors, including raster and vector files. The file type for collateral pieces will depend on the piece itself. Note that I do not handle printing but can make vendor recommendations.
Will I be able to request edits?
Absolutely, we’ll do this as a collaboration. Your feedback is critical to the success of your brand, and I always encourage it. We will define various rounds of refinement, and I’ll hold your hand through every step of the design process.
Let’s Collaborate